Amazon Storefronts is a complementary location to your website hosted on Amazon.com This is treated as a custom location specifically for the organization and promotion of Amazon sellers’ products and branded resources.

Amazon Storefronts are constructed to organize any size product line for a seller to more easily customize their unique, branded Amazon customer experience. This is also able to function as a destination for internal Amazon Sponsored Brand ads as well as external paid advertisements and traffic. This is done by creating a logical organization with different pages and sections for the different offerings within a sellers’ catalog to guide consumers through the storefront to a product listings

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