What is Amazon Attribution?
Amazon Announces Prime Day Dates
June 25, 2019
Have you ever ran a marketing campaign designed to promote sales on Amazon, but struggled to attribute sales to your marketing efforts? Well struggle no more as Amazon has released a tool, called Amazon Attribution, designed to help you attribute sales to the various marketing channels you use to drive product sales on Amazon.
For the first time, you can measure the impact of search, social, display, email, and video media channels based on how consumers discover, research, and buy your products on Amazon
Amazon Attribution allows you to view unique conversion metrics - including Amazon detail page views, purchase rate, and sales - to see how well each of your marketing channels are contributing to shopper activity on Amazon.com.
Currently, Amazon Attribution is only available to vendors in the United States with limited availability in the United Kingdom. Additionally, seller brand owners operating in the US are able to register through Seller Central.
If you are a vendor looking to enroll in Amazon Attribution, you are required to initiate the sign up process on Amazon Attribution's landing page at https://www.amazon.com/adlp/amazonattribution
