Bottom Line Up Front: Your Google Business Profile is the single most important digital asset you own as a local business. Yet 90% of contractors have profiles that are barely optimized. This comprehensive checklist covers every single ranking factor that matters.
Use this checklist to audit your profile and ensure you're not missing critical opportunities. Click each item as you complete it to track your progress.
Profile Basics (10 Points)
Business Information
Visual Content (15 Points)
Photos
Videos
Reviews & Reputation (8 Points)
Posts & Updates (5 Points)
Services Section (3 Points)
Q&A Section (2 Points)
Citations & Consistency (5 Points)
Website Integration (3 Points)
Engagement Optimization (4 Points)
Your Score Breakdown
Your Current Score
0/43Priority Actions
If you're short on time, focus on these high-impact items first:
Reviews
Get to 50+ with 4.5+ average
Highest ImpactPhotos
Upload 100+ high-quality images
High ImpactPosts
Start posting 2-3x per week consistently
High ImpactServices
List everything you offer with descriptions
Medium ImpactCitations
Build 30+ consistent listings
Medium ImpactThe Bottom Line
A fully optimized Google Business Profile can generate 15-25 qualified project inquiries per month. An unoptimized one? Maybe 2-3.
The difference between dominating your market and struggling for scraps often comes down to checking these boxes systematically.
Go through this checklist today. Fix what's broken. Optimize what's missing. Watch your rankings climb.
Want Us to Handle This For You?
We'll go through every single item on this checklist and optimize your profile from top to bottom. Most clients see ranking improvements within 30 days.