Roofing Marketing Specialists

Get More Roofing Jobs
Year-Round & After Storms

We help roofing contractors dominate Google Maps, beat storm chasers, and generate consistent leads for repairs, replacements, and storm damage work.

324%
Average increase in Google Maps visibility
58
Average new leads per month
4.8
Average Google rating achieved
60-90
Days to top 3 map rankings
Roofing Marketing Challenges

We Understand the Roofing Business

Roofing marketing has unique challenges that generic agencies don't understand

Storm Chasers Flooding Your Market

After every major storm, out-of-town contractors flood your area with aggressive marketing. You need year-round visibility that positions you as the trusted local choice before storms hit.

Expensive Pay-Per-Lead Services

Roofing lead services charge $150-300+ per lead—and those leads are often shared with 3-4 other contractors. You're paying premium prices to compete on the same jobs.

Homeowner Trust Issues

Roofing has a reputation problem. Homeowners are skeptical of contractors and research extensively before hiring. Your online presence needs to overcome that skepticism.

Seasonal Demand Swings

Roofing work is weather-dependent. You need marketing that generates consistent leads in slow seasons and scales up quickly when storms drive demand.

Roofing Marketing Services

Everything You Need to Dominate Local Search

Comprehensive marketing built specifically for roofing contractors

Google Maps Dominance

Appear in the top 3 map results when homeowners search 'roofer near me,' 'roof repair,' or 'roof replacement' in your service area.

  • Google Business Profile optimization
  • Local keyword targeting
  • Service area expansion
  • Competitor displacement

Review Generation System

Build a 4.8+ star reputation that overcomes homeowner skepticism. Our automated system turns completed jobs into 5-star reviews with project photos.

  • Automated post-job requests
  • Photo review encouragement
  • Response management
  • Reputation monitoring

Roofing SEO

Rank for the searches that drive real jobs: roof repair, roof replacement, storm damage, and material-specific searches like metal roofing and shingle replacement.

  • Service page optimization
  • Location-specific content
  • Roofing directory citations
  • Technical SEO fixes

Roofing Lead Generation

Fill your schedule with qualified leads—homeowners who need roofing work now and have the budget for quality installation.

  • Google Local Services Ads
  • Targeted search campaigns
  • Storm response campaigns
  • Insurance job targeting
Keyword Strategy

We Target Searches That Drive Jobs

From emergency repairs to full replacements—we cover every type of roofing search

Emergency & Repair

Urgent work with quick turnaround

Roof repair near meEmergency roof repairRoof leak repairMissing shingles repairRoof tarping serviceSame day roof repair

Storm Damage

High-volume after severe weather

Storm damage roof repairHail damage rooferWind damage roofInsurance roof claimRoof inspection after stormEmergency roof tarp

Roof Replacement

High-ticket planned projects

Roof replacement costRoof replacement near meNew roof installationReroof my houseHow much for new roofBest roofer for replacement

Material-Specific

Premium and specialty roofing

Metal roofing contractorShingle roof installationTile roof repairFlat roof specialistCedar shake roofingStanding seam metal roof

Commercial Roofing

Larger projects, ongoing contracts

Commercial roofer near meFlat roof commercialTPO roofing contractorEPDM roof repairCommercial roof maintenanceIndustrial roofing

Inspections & Maintenance

Entry point for larger jobs

Roof inspection near meFree roof inspectionRoof certificationAnnual roof maintenanceRoof assessmentPre-sale roof inspection
Storm Response Marketing

Capture Storm Demand Before Competitors

The roofers who win after storms are those positioned before the weather hits

Before the Storm

Position for visibility before severe weather hits

  • Rank for storm damage keywords year-round
  • Build review volume during slow periods
  • Create storm prep content
  • Set up rapid-response ad campaigns

During the Storm

Activate surge campaigns when weather hits

  • Increase ad budgets immediately
  • Push emergency service messaging
  • Monitor local search spikes
  • Update GBP with availability

After the Storm

Capture demand surge in the 2-4 weeks following

  • Dominate 'storm damage' searches
  • Highlight insurance claim experience
  • Showcase fast response times
  • Generate reviews from storm jobs
Building Trust

Overcome Homeowner Skepticism

Roofing has a trust problem. Homeowners have heard horror stories about contractors, and they're cautious about who they let on their roof. Our marketing strategy is designed to build trust before the first phone call.

Project Photo Strategy

We help you showcase completed work with before/after photos that build trust and demonstrate quality.

Licensing & Insurance Display

Prominent display of credentials that differentiate you from unlicensed storm chasers.

Manufacturer Certifications

Highlight GAF, CertainTeed, Owens Corning, or other certifications that prove expertise.

Local Presence Emphasis

Marketing that emphasizes your local roots, community involvement, and ongoing availability.

Cost Per Lead Comparison

Roofing Lead Services$150-300/lead

Shared with 3-4 other contractors

Google Ads (Self-Managed)$80-150/lead

High competition, click fraud issues

Our Approach (Organic + LSAs)$40-80/lead

Exclusive leads, higher close rates

Stop sharing leads with competitors. Own your local search presence.

Our Process

How We Get Roofers to #1

A proven system adapted specifically for roofing contractors

01

Roofing-Specific Audit

We analyze your current online presence against local roofing competitors—examining your Google Business Profile, review profile, website SEO, and storm damage visibility.

02

Year-Round + Storm Strategy

We build campaigns for consistent lead flow plus storm surge capacity—so you capture both planned replacements and emergency demand when weather hits.

03

Foundation Building

We optimize your Google Business Profile with project photos, build citations across roofing directories, and implement review automation to build social proof.

04

Ranking & Scaling

As rankings improve, we expand your service area visibility, add material-specific campaigns, and activate storm response systems for maximum capture.

Common Questions

Roofing Marketing FAQ

Answers to the questions roofing contractors ask most

The most effective lead generation for roofing companies combines Google Maps visibility with strong reviews and storm-ready positioning. When a homeowner notices a leak or sees storm damage, they search 'roofer near me' and call one of the top 3 results with good ratings. Our approach focuses on getting you into those top positions year-round, so you're already visible when demand spikes. We also build storm response campaigns that activate automatically when severe weather hits your area, capturing the surge in searches that follows.

Free Roofing Marketing Audit

Ready to Get More Roofing Jobs?

Get a free audit showing exactly where you stand against local roofing competitors—and how to beat them.

No Contracts Required
Results in 60-90 Days
Roofing Specialists